José Ramón Gómez Utrilla

José Ramón Gómez Utrilla
Head of Aura Product Strategy & Delivery

He is the Head of Aura Global Product Delivery unit, in Telefónica, taking care of the product strategy to develop the value proposition, and how Aura is launched and scaled in the different countries of the Telefónica footprint. Aura is an artificial intelligence-powered digital assistant that is transforming the way customers interact with Telefónica and […]

He is the Head of Aura Global Product Delivery unit, in Telefónica, taking care of the product strategy to develop the value proposition, and how Aura is launched and scaled in the different countries of the Telefónica footprint.

Aura is an artificial intelligence-powered digital assistant that is transforming the way customers interact with Telefónica and manage their digital life with the company. It offers our customers a homogeneous user experience through different channels and is conceived to let our customers talk to technology in real time and get things done, making it really simple for them.

Aura takes advantage of cognitive capabilities to listen to our customers, learn from their personal data to take the best insights to enrich their lives.

Aura is currently active in 6 countries, available through different channels (mobile apps, web, smart display, social) offering use cases around TV and typical telco domains (billing, data, products, etc).

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